Sigma fp camera bodies being painted in the company's Aizu factory. The true number of passionate people, who want to make photos with high‑quality cameras and lenses is now – and was then – probably very similar.’ I would compare the ultimate size of this market to the level of camera sales in times of traditional photography, before the great digital revolution. According to our estimations, it will reach its minimal size next year, in 2021 – and since then it will stay pretty stable. ‘ photography market is indeed getting smaller – but it won’t be getting smaller infinitely. ‘This is why we will try to operate as long as possible in the image capturing market – because it’s simply where our passion is.’Ī product display table inside Sigma's Aizu factory.Įven more interestingly, he says Sigma predicts the decline of the photography industry will plateau in 2021, at which point it should stabilize for the foreseeable future. ‘We love photography – I say it both on my own behalf and on behalf of all our employees, irrespective of whether they work in production, design or sales,’ says Kazuto Yamaki. He goes on to say that even though the camera industry is in decline and the company is always considering other endeavors to keep afloat in a declining market, photography lies at the heart of Sigma. So far, however, the number of orders for our lenses is still above our manufacturing capacities, and especially the capabilities of our R&D department.’ ‘Less cameras sold also means less potential customers interested in buying a lens, which is why our short‑term strategy indeed involves a possibility of introducing lenses with new mounts – to such photography systems as Nikon Z or Canon EOS R. Under the subhead ‘The future lies in passion,’ Kazuto Yamaki says: Now, almost two years later, he’s made a slightly more firm statement on the matter in an article published in the ICAN Management Review. But still it’s too early to make a statement about how we will respond.’ So we are now investigating these systems. ‘I have a great interest in the Canon R and Nikon Z systems because eventually they will have more and more customers. When we spoke with Kazuto Yamaki back at CP+ 2019, he had said Sigma was ‘investigating’ these systems, but noted it was too early to make any official statement on the matter. In addition to the possibility of new lenses, he also notes Sigma estimates the overall decline of the photography industry will stabilize sometime this year and explains why Sigma will continue to make cameras, even if it comes at ‘considerable’ costs to the company. Sigma CEO Kazuto Yamaki recently penned an article in the ICAN Management Review that confirms the Japanese company is looking at the ‘possibility’ of bringing Sigma lenses to Canon RF and Nikon Z mount camera systems. Sigma CEO Kazuto Yamaki, pictured at the CP+ 2019 show in Yokohama, Japan.
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